\n I’m Carlos Barraza.
Digital Marketing Specialist &
Family Business Developer.
About Me
Portfolio
Areas of Expertise
Digital Marketing
My social media and blogging hobby pushed me to learn more about Digital Marketing. Different online digital marketing courses from Google Digital Garage, Hubspot, Semrush, & Hootsuite. As well Coursera, & SocialMe helped me to gain deep knowledge about this complex world with topics such as Social Media, SEO, SEM and Content Creation. This self preparation helped me to find a job at ARP Europe GmbH as Digital Communications & Content Specialist.
Entrepreneurship
Being part of a family of entrepreneurs taught me the difficult proccess of entrepreneurship and the entrepreneurial life. Also, as graduate student of the business school Tec de Monterrey and with participation in INADEM mexican governmental programs for entrepreneurs, I understand the importance of this topic in terms of social and economic welfare. My challenge still remains on keep building a venture.
I have developed the website Brand Liebe with the purpose of having a site that generates awareness and has information related to mental health, spirituality and healthy lifestyle.
Another website that I have developed is MultilingualWP, where the focus is to have information related to multilingual websites in WordPress. As well, CryptoDigitalBase, a cryptocurrency for beginners website and BinaIntelligence an Artificial Intelligence related site. And MarketingDigitalBase for digital marketing.
Family Business
35 year of my family’s work to create Muebleria Karina, a furniture business, and Liebe Café, a recent creation restaurant, both in Agua Prieta, Mexico. To be part of a family business is also synonym of growing with it. The ownership, family and business model show how complex family businesses could be, and it is. Life experience have showed that the most difficult area to manage is actually the family and not the business itself.
Professional Development
Having friends during my professional studies at Tec de Monterrey, Hochschule Pforzheim and Hochschule Heilbronn have inspired me create content that could be benefitial also for their career development. Knowledge sharing between the network peers is essential to grow as a group.
Professional Skills
Digital Marketer specializing in WordPress Website development, content creation with Adobe Creative Cloud software, social media advertising and SEO. Family Business developer of brands Mueblería Karina & Liebe Café
Resume
Experience
Business Developer
• General management tasks.
• Customer service.
• Development and contact of new and current suppliers.
• Online marketing activities.
• Sales and financial statement analysis.
• Corporate Social Responsibility activities.
Digital Marketer\n
• Development of content for Facebook and Instagram.
• Set up of Google My Business and TripAdvisor listings.
• Website development in WordPress.
Digital Content & Communications Specialist
• Creation of video content for Corporate and HR social media channels, as well as internal communication.
• Development of Instagram Content for the Sustainability campaign collaboration between ARP Germany and HP.
• Take raw content and ideas and transform them into visually engaging content.
• Design of a variety of marketing assets including live-action/animated video.
Digital Communications & Content Specialist
• Social Media Monitoring & Analysis.
• Trends Research.
• Keyword Research – Linkbird & Google Keyword Planner.
• Optimization of Title & Description Tags with Yoast SEO.
• Product Descriptions in Joomla.
• Image Optimization for SEO & Page Speed.
• WordPress Content Pages Update for SEO and Design Improvment
• Content Creation: Infographics, GIFs, Images, Videos, Blog Articles.
• Built Tracked URL for Campaigns.
Education
Master in International Business & Intercultural Management
Hochschule Heilbronn
Master in Strategic Management in Family Business
Universidad Europea del Atlántico
Bachelor in Business Administration
Tecnológico de Monterrey
Bachelor in International Marketing
Hochschule Pforzheim
Contact
Don’t hesitate to contact me for any information you want to know related digital marketing, blogging, family business or support I can give you.
Email: [email protected]
Blog Posts
WPML Review | Best WordPress Plugin for Content Translation
In this WPML Review, you will find out why WPML is one of the best options to translate the content of your WordPress Website in different languages.
\n Weglot Review | Excellent WordPress & Shopify Translation Plugin
\n \n\n WPML Vs WeGlot | 2 Best WordPress Translation Plugins
\n \nKey Elements of Entrepreneurship
I share with you 4 key elements that an entrepreneur needs to be succesful according to Jeff Charles SmallBizTrends.
\n ★ 4 Entrepreneurial Process Stages [Model]
\n \n\n 🚀 What is entrepreneurial culture?
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